We bring into play our expertise regarding purchasing venues, mass media, and new media to design new interactive communication plans that effectively and efficiently provide a number of links between consumers and product, and consumers and service providers.
The Internet has rapidly evolved to become an integral part of our lives. The Internet is more than simply a fifth medium, as it is always in the process of creating a new world all its own. Presently, the barriers that stand against information transmission are extremely low, and just about anyone can transmit information to another free of charge using blogs or SNS, contribute animations to the Internet's vast collection of media, or review products by various methods. In short, "media" has come to refer to virtually every type of information transmission.
At the same time, conventional media are now entering new business fields that make use of interactive technologies. We are taking into account dramatic mergers and restructurings on the media scene, as media of all kinds take on an interactive character.
It is apparent that the media scene changing in an exceedingly quick manner, however, the forms of communication are also changing just as quickly. As a result, advertising agencies are being asked to provide innovative types of planning capabilities.